What Does “KITSCH” Mean?

"KITSCH" is a playful, carefree song about finding joy in imperfect, quirky things — embracing the charmingly tacky alongside the beautiful. It served as the pre-release for IVE's first studio album and presented a lighter, more whimsical side of the group's identity compared to their more intense title tracks. Musically it leans into retro-tinged pop.