HEYA
Title Track
From IVE SWITCH
Track 1
Released April 29, 2024
3:09
Meaning
'HEYA (해야)' — a wordplay on the Korean word "해야" meaning "must do" / "have to" — is an assertive declaration of intent, describing a feeling so overwhelming that acting on it is inevitable. The song uses a commanding, hip-hop-influenced production to frame IVE's bold energy, and the fantasy-themed MV launched a new mythological concept arc for the group.
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